About Us

Established in 1880, the Wise County Messenger is one of Wise County’s oldest business institutions and its largest newspaper. The Messenger operated in different locations in the county early in its existence, has been published in Decatur, Texas since 1885. Roy and Jeannine Eaton have owned the Messenger since 1973. Roy is a past president of Texas Press Association and the National Newspaper Association. The Messenger is recognized as one of the best semi-weekly newspapers in Texas and has earned the coveted “Sweepstakes” award for 10 of the last 11 years from the Texas Press Association’s “Better Newspaper Contest.”

The Messenger office located at 115 South Trinity in Decatur, Texas was expanded to almost 10,000 square feet in 1995. The Wise County Messenger is published twice a week on Wednesday and Saturday. Paid circulation for the paper averages 5,200 with a Total Market Circulation (TMC) section of an additional 22,600 bringing the total available paid and free mailed circulation on Wednesdays to 27,800.

The Wise County Messenger Update is a free distribution news sheet published Monday through Friday with a countywide circulation of 2,500. Update contains the latest capsulized local news and is also posted daily on the Wise County Messenger website www.wcmessenger.com features a variety of advertising opportunities plus local news, breaking news and photos.

Now operating in its 134th year of publication, the Messenger management and staff are committed to quality journalism and community service. We deliver local news and advertising in the most efficient and professional manner possible. We offer our professional expertise to help your business grow and prosper and welcome your comments on our performance.

Mechanicals & Terms

COMMISSION AND TERMS OF PAYMENT – Regular agency commission subject to national advertising rates. Terms: Cash/30 days.

GENERAL RATE POLICY – All ads subject to open rate except ads from commissioned agencies which are subject to national rates. Minimum one time insertion size is 6 column inches. Smaller ads require minimum insertion runs.

SPECIAL SERVICES – Personal attention and consultation for all your advertising and promotion needs is included in our reasonable rate structure. Please call one of our representatives for help with your advertising program. Typesetting and photography included in rates. Minimal-size ads with photos and four-color process photos subject to extra charges.

MECHANICAL SPECIFICATIONS – 6 columns/1.83 inch column width, 21 inch page depth, printed offset.

SPECIAL PAGES – Real Estate in classified section of main news issue each Wednesday and Saturday. Wise Business page Wednesday and Saturday main news issues. Wise County Church Directory page, each Saturday.

POSITION – Placement of ads and/or preprint material in the Messenger is solely at the option of the publisher.

REFUSAL – The Messenger reserves the right to refuse or cancel any advertisement at any time.

APPROVAL – All advertising accepted subject to publisher approval

PUBLISHER’S LIABILITY FOR ERROR – The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The Publisher’s liability for other errors or omissions in connection with an advertisement is
strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.

INDEMNIFICATION – The Advertiser and/or Advertising Agency agrees to defend and indemnify the Publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents, or proprietary rights or violation of rights of privacy, resulting from the publication of the Advertiser’s advertisement.

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