Ad Mechanics

6 Column Broadsheet

Width Inches Picas
1 Column 1.8056″ 10p10
2 Column 3.7639″ 22p7
3 Column 5.7361″ 34p5
4 Column 7.7083″ 46p3
5 Column 9.6667″ 58p
6 Column 11.63″ 69p10
Doubletruck 24.17″ 145p0.24


Modular Tab

Size Width (Inches) Width (Picas) Height (Inches) Height (Picas)
Size A 9.67″ 58p 11.33″ 68p
Size B 9.67″ 58p 5.58″ 33p6
Size C 4.75″ 28p6 11.33″ 68p
Size D 4.75″ 28p6 5.58″ 33p6
Size E 4.75″ 28p6 2.71″ 16p3


Medical Directory

Size Width (Inches) Width (Picas) Height (Inches) Height (Picas)
Size A 5.25″ 31p6 8.4028″ 50p5
Size B 4.9028″ 29p5 3.9025″ 23p5
Size C 2.3889″ 14p4 3.9028″ 23p5


Magazine (Welcome to Wise)

Size Width (Inches) Width (Picas) Height (Inches) Height (Picas)
Size A 8.25″ 49p6 10.5″ 63p
Size B 8.25″ 49p6 5.125″ 30p9
Size C 4″ 24p 10.5″ 63p
Size D 4″ 24p 5.125″ 30p9
Size E 4″ 24p 2.5″ 15p



Size Width (Inches) Width (Picas) Height (Inches) Height (Picas)
Back 7.833″ 47p 10.333″ 62p
Bottom Front 3.8333″ 23p 1.55″ 9p3.6
Side Front 1.7361″ 10p5 3.5″ 24p



All color must be in process CMYK. Please convert any RGB, Pantone or other Spot colors to Process CMYK.


The best format to submit ads is in Adobe .PDF format. .EPS is also acceptable, so long as all fonts have been turned to outlines. .JPEG is acceptable for photographs only. Please do not send Word Documents (.DOC or .DOCX) except for text. Microsoft Publisher files (.PUB) are not accepted.


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